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商品編號： 9-804-167 出版日期： 2004/04/02 作者姓名： Heskett, James L. 商品類別： Entrepreneurship 商品規格： 27p 再版日期： 2005/05/17 地域： United States 產業： Banking;Finance & insurance 個案年度： 2003 - 2003
商品敘述：
The CEO of ING Direct (U.S.) has to decide: (1) whether and how to coordinate his organization''s branding effort with its parent, ING Group, and (2) how fast to grow the business. Includes color exhibits.
涵蓋領域：
Brands;Entrepreneurial management;Entrepreneurship
相關資料：
Case Teaching Note, (5-804-179), 23p, by James L. Heskett
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